[:AC]Interview published in Diari de Vilanova
What would you say if you are not a property manager?
“In our opinion, the service needs that the owners of the communities still have, do not obtain an adequate response from the farm administrations to them. Because the traditional tasks that the figure of the property administrator normally performs - collecting, paying and liquidating, and resolving repair incidents - are provided with a clearly “reactive” approach; That is to say, it manages the day to day and acts based on the events.”
There is a difference between “administer” and “manage”
"Yeah. At the present time, circumstances demand proactivity: we can form both an 'administration' if we have sufficient and surplus money; But, if això is not així, he is an authentic professional who knows how to 'manage' from the economy of resources, with maximum efficiency. It is per això that the first change of administrator does not offer, habitually, the response adequate to the needs that the community poses, so that, in a short term of time, it is confirmed that in the fons everything remains the same.”
How is the role of an asset manager defined?
“The buildings, and the people who live in them or use them, today, need the figure of a real estate asset manager, who is the expert who determines who are the essential services, if these are the appropriate ones, in no value “the costs, I reviewed the contracts and negotiated with both suppliers and industrialists, in order to design a service/cost structure adjusted to the true needs of the clients.”
Who are these needs?
“The asset management task is constant, so a permanent evaluation of all the factors that affect service/cost management is necessary. Currently, for example, we are developing initiatives related to energy efficiency, ranging from the selection of the best marketing companies, the performance of audits and modifications in installations, in order to optimize costs in “supplies and this way to achieve this.”
“On the other hand, owners must always keep in mind that the care and professional attention of their properties produces the maintenance or increase of their value, which is very important if it is in fact that, in many cases, it is treated of the materialization of family establishments. As asset managers, we always watch our clients pay attention to these performance criteria.”
“In most cases, housing was the main activity of the family services of a family unit”
How was I?
“Our methodology is based on preventing rather than reacting, planning rather than improvising, working to optimize economic performance, as well as managing. “We are able to do everything because we feel like our own clients, in our position in the role of management of our real estate assets.”
“At Serra we can offer these from day one, thanks to our ability to negotiate prices, constant innovation in the efficiency of our management systems and the use of new technologies.”
“A company dedicated to asset management, like ours, has a team of professionals to serve our clients who study how to reduce costs and obtain significant savings, optimizing resources that, on many occasions, involve reductions in budget. community between 20-30%; more fins and tot, according to the cases and the way in which the administration is duia.”
Esteu is about to turn 50 years old with a company. How do you face the future?
“We have a constant vocation for development and adding value to our services, to complete an offer that makes them comprehensive.”
“During the darrers anys we grow with real estate consultants and are consolidating our insurance area.”
“We propose to do things better every day, maintain our values, compose a team of professionals committed to serving the client, paying attention to the new technologies and designing new models of service and management. "Tot oriented to be each more efficient and competitive, to offer services in the best conditions."
A curious darrera. What does the “X” in your logo mean?
“The “x” is our acronym for “experience” and let the green color project our positive attitude towards happiness and life.”
“Apart from these concepts, the symbol “x” represents multiplication, growth. It is the expression of the multiplier effect that we seek and produce with the interests of our clients.”[:]